27/01/2011

Conte Oggioni Partners for a social awareness campaign

Realized by Conte Oggioni Partners, the advertising campaign about Organ and Tissue Donation was presented last December during a television preview.
The town of Como, Sant’Anna Hospital and Asl committed the project. The project objective was to inform and to sensitize the public awareness about a topic that is still tricky and not correctly known.
Conte Oggioni Partners accepted the challenge and developed a communication campaign that faces the topic with a respectful and unconventional matter.
The agency developed two concepts, the first one for adult public and the second for young people.

The subjects of the campaign have been presented inside the setting of Espansione Tv, a local channel that is fast growing. Here attached the link to download the interview.
Next Spring the official presentation will be held in front of authorities and journalists

All the agency contribution is naturally for free.