27/05/2011

Conte Oggioni Partners, it is starting the new communication campaign for organ donation

It took place yesterday at the ASL offices in Como, the press conference for the official presentation of the “Social campaign about organ and tissue donation”. At the meeting, Mr Stefano Bruni, mayor of Como and managers from ASL and Sant’Anna hospital were present.

The event was the occasion for the official presentation of the two advertising campaigns realized by Conte Oggioni Partners to support the organ and tissue donation.

Starting from this week, advertisements and posters with the concept “Your organs don’t deserve this end” will be spread in the Como area. Next September the launch of the campaign will continue, with the revealing of the second concept realized, adopting communication activities for a young target made up of students that can become real donors.

The collaboration between Como, ASL and Sant’Anna hospital has been a great opportunity for Conte Oggioni Partners to offer its experience and creativity for such an important and delicate argument.