20/12/2012
Letter to the candidates for confirmation by the archibishop Angelo Scola
Conte Oggioni Partners and the Centro Ambrosiano renewed the collaboration for the realisation of the graphic layout of the letter destined to the candidates for confirmation written by the Archbishop of Milan. The aim of the letter is to transmit the values of spirituality and Catholicism.
The agency designed a fresh and colourful concept. The seven gifts of the Holy Spirit offered the hint to develop the graphics element - the tree - made by different colours, one per each gift.
The tree represents the strength and the solidity as well as being a long-lived natural element, which grows constantly. All these features can be easily linked to the seven gifts.
The association of ideas is clear and immediate, as the usage, thanks to the small and foldable format.
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